Client Details

TruckGuru is an aggregator that provides services to B2B businesses looking for regular transportation. They act as a bridge between the truck owners and customers by providing multifaceted services such as Logistics Services, Supply Chain Consulting, Bulk Delivery of goods. Despite their on-going marketing efforts, they were facing challenges to reach the daily goal of 200 inquiries per day. Also, they were facing a huge loss due to low conversions even from paid metrics.

Challenges:

• Consistent Drop in website traffic and rankings in search engines, resulting in low organic traffic.
• Limited social media presence and engagement.
• Lack of brand awareness among targeted Tier-A Cities.
• Less number of leads.

Solutions Provided

Organic SEO :

• Website traffic from organic search results witnessed a remarkable growth of 20% in 6-8 Months with right SEO strategy and efforts.

Google AdWords Campaign :

• Launched meticulously targeted Google Ads campaigns, focusing on high-intent keywords directly related to TruckGuru offerings.
• Performance: 300+ Monthly Phone calls | 100+ Daily Leads | 30 INR CPA

• 

  30K+

  Monthly
  Visitors

  Increased from 17K visitors to 30K

• 

  19K

  Monthly Organic
  Traffic

  Increased by 18% from 13K to 19K

• 

  4K

  Monthly Organic Inquiries

  Increased from 1K to 4K inquiries

• 

  1.5K

  Monthly Inquiries from Google Ads

  Increased from
  800 to 1.5K

Social Media Marketing & Brand Awareness :

• Organic Social media Metrics improved in 6 Months, with
  Facebook Page: Reach – 2700% | Followers – 191.9% | Profile Visits – 25%
  Instagram Channel: Reach – 213% | Followers – 129.4% | Profile Visits – 44%